Category: Quotes — 52
Management · Marketing · Quotes
The Rise of Third World Countries
Quote from F. Kotler’s book “Chaotica” A new chapter has opened in global economic history, one in which the United States, and to a lesser extent Europe, will no longer…
Management · Marketing · Quotes
Hypercompetition
Quote from F. Kotler’s book “Chaotica” Hypercompetition occurs when technology or offerings are so new that standards and rules of the game change rapidly, leading to competitive advantages that cannot…
Management · Marketing · Quotes
State stabilization funds
Quote from F. Kotler’s book “Chaotica” A sovereign wealth fund (SWF) is a state-owned investment fund composed of financial assets such as stocks, bonds, real estate, precious metals, or other…
Management · Marketing · Quotes
Environment
Quote from F. Kotler’s book “Chaotica” When the topic of the environment comes up, many business leaders primarily associate it with risks and opportunities. When it comes to risk, businesses…
Management · Marketing · Quotes
Empowering clients
Quote from F. Kotler’s book “Chaotica” In the past, companies dominated the information landscape. They could launch powerful advertising campaigns, create a brand using radio, television, billboards, newspapers, and magazines.…
Clever marketing
Quote. Original: http://poxe.ru/interesting/1166344165-xitryj-marketing.html Clever marketing: how well-known brands discovered the true reasons behind consumer purchases through trial and error, and managed to persuade their customers to buy even more. The…
Management · Quotes · Rework
The benefits of mistakes are overrated.
In the business world, failure has become an expected ritual. You hear from all sides that nine out of ten new companies go bankrupt, and you are told that the…
Management · Quotes · Rework
Why grow?
People ask, “Is your company big?” It’s a small question, but they don’t want to hear a small answer. The bigger the numbers you mention, the more impressive, professional, and…
Management · Quotes · Rework
Where fatigue is considered a measure of work.
In our culture, the idea of workaholism is widely accepted. We hear about people who stay at work until late at night or even sleep at the office. It is…
Do not copy.
At times, copying can be part of the learning process, for example, when we see an art student working in a museum on a copy of a famous painting, or…
Marketing is not just a marketing department.
Does your company have a marketing department? If not, that’s fine. If you do, don’t think that only those people are responsible for marketing. Accounting is marketing. The marketing department…
Management · Marketing · Quotes · Rework
Mission: Impossible
One can see a vast chasm between when you are ready to fight for something and when it aligns with the company’s mission.written…that you are fighting for something. You know…
Management · Quotes · Rework
A break is the enemy of productivity.
If you constantly stay late at work and work on weekends, it’s not because you have too much work, but because you can’t get everything done during work hours. The…
Management · Quotes · Rework
No – by default
It’s so easy to say “yes.” “Yes” to another gimmick, “yes” to agreeing to unrealistic deadlines, “yes” to mediocre design. Sooner or later, a pile of “yeses” will grow to…
Be the master of your bad news.
When something bad happens, someone still needs to talk about it. It will be better for you if you do it. Otherwise, you create a breeding ground for rumors, the…
Management · Quotes · Rework
Meetings are poison.
I have already written about interruptions The worst interruptions are meetings. And here’s why: They are usually dedicated to abstract concepts, words, rather than real things. They generally assume the…
Management · Quotes · Rework
Welcome to oblivion.
When you starting Business, no one knows who you are. And that’s just wonderful. Being a nobody is a great position to be in. Be happy that you are in…
Management · Quotes · Rework
It’s time to quit.
It’s quite easy to lower your head and keep working on what you…you think, must be done. It’s much harder to lift your head and ask “why.” Here you will…
We’ll catch up and surpass them!
In one of my posts I have already written that copying isn’t worth it — you will always be behind the leader. But is it necessary to try to overtake?…
No records!
How should you track customer wishes? You really shouldn’t do it at all. Listen, yes. But after that, forget what people told you. No, really! There is no need for…