Category: Marketing — 65
Sales techniques of Egyptian street vendors
There’s a joke about Lieutenant Rzhevsky, who asked the hussars for advice on how to attract a lady. They suggested he first pay attention to the lady or her accessory,…
Management · Marketing · Sales
The necessity of planning
Of course, the goal is to sell as much as possible to earn as much as possible, but it’s important to understand the role of planning in sales. Planning the…
Side by side
I once mentioned the undertakers’ tactic, which is based on the fact that people are not inclined to buy the most expensive item. So you can raise sales substantially just…
About trust
One can ponder for a long time about whom to trust and whom not to. I’ve come to realize that sometimes you can trust a passing stranger more than someone…
Learning is light.
You can run promotional campaigns. You can hire salespeople. You can act as a sponsor. However, your competitors are doing the same. How can this help you stand out from…
Delicious with Boris Burda
You’ve probably heard of Boris Burda, Andrei Makarevich, or Yulia Vysotskaya. They are certainly not the best chefs, and there are undoubtedly many good chefs we simply don’t know about…
Management · Marketing · Sales
Entrance and exit
— Ara, why are they trying to break down that door, but no one is going into this one?— Because there is the entrance, and here is the exit. Translation…
We are entertained, and we don’t even think about it.
There’s a video going around on the internet about a chicken that runs like a penguin. The owners claim that it has never You can’t make soup out of her.…
Who is the client and who is the seller?
Clients To sell, you need to understand exactly what you are selling. To understand what you are selling, you need to know who your customer is. For example, we produce…
Management · Marketing · Motivation · Sales
Mystery shopper
The “Mystery Shopper” system, which has recently gained a lot of attention in our country, allows business owners or key managers to assess the quality of customer service at their…
Management · Marketing · Quotes · Rework
Use restrictions.
I don’t have enough time/money/people/experience. Stop whining. Less is more. Limitations are advantages, not problems. Limited resources force you to get things done with what you have. You don’t have…
Management · Marketing · Quotes · Rework
Custom tailoring, not mass production.
If your business is successful, people will try to copy what you do. That is simply a law of life. There is, however, a splendid way to protect yourself from…
Sales in a Flat World
At the request ofI was asked to talk about the specifics of sales in online stores, but the topic is actually much broader. Right now, we are dealing with a…
Leadership · Marketing · Sales
New product
Let’s say you’ve decided to launch a new product. The reason for this doesn’t really matter; most likely, you just looked at your competitors, who in turn looked at customers,…
A bit of applied reconism
Or how thinking of tomorrow helps to win today. Book. “Reckonism: How Information Technology Strengthens Reputation Over Power, and Transparency Makes Privacy Safer” may seem like a purely theoretical work…
Applied Reconism. The Dark Side of the Force
Previous article It was dedicated to the idea that in modern times, businesses are forced to become transparent, which seems like good news for consumers. However, as mentioned at the…
A phrase that “hooks” you.
Once, I was asked to participate in writing a congratulatory message, which one person was supposed to deliver through outdoor advertising, as someone considered “creative.” It’s worth noting right away…
Milk in 900 grams
In supermarkets in Ukraine, a new trick has emerged. Instead of the usual 1 liter of milk, for example, they are packing 900 grams of milk or 875 ml into…
On the Effectiveness of Exhibitions and Conferences
This post is at the request to talk about leads. Exhibitions and conferences are ineffective. The time and money that a company spends on participating in exhibitions and conferences are…