Category: Marketing — 65
Public nature and sales
Erich Fromm He wrote in his books about what he called the “social character.” Essentially, this refers to a set of values and behavioral norms that are characteristic of society…
Notice me!
Banks are placing ATMs on every corner and doing everything to make these machines noticeable and draw attention. The same goes for payment terminals, by the way. If you want…
The beggars at the church steps.
Let’s imagine a classic example of a perfectly competitive market: the supply is standardized, there are no barriers to entering or exiting the market, demand is stable, and there is…
New marketing
Note that the title of this post is quite clichéd, and that’s exactly what we’ll be discussing. When marketers talk about the life cycle of a product, they begin to…
Cargo cult in loyalty programs
—.Oh, my dear, look at that! What a lovely company Walmart is!— And why is everything fine with them?“Oh, I see they are giving out cards to their customers.”— So…
Share resources.
Imagine that you are selling something that you simply cannot sell or produce in large quantities. This something becomes like gold for you, as you don’t even reach the point…
Human Resource Management · Management · Marketing · Sales
A fish rots from the head down.
When I see that clients in a company are treated in a way that makes them uncomfortable, I immediately understand that this is not just a problem of a specific…
Management · Marketing · Quotes
Technological advancements and the IT revolution
Quote from F. Kotler’s book “Chaotica” Information technology (IT) is one of the key factors shaping the process of globalization. Progress since the early 1990s in computer hardware, software, telecommunications,…
Management · Marketing · Quotes
Revolutionary Technologies and Innovations
Quote from F. Kotler’s book “Chaotica” The term “disruptive technology” was introduced by Clayton M. Christensen, a professor at Harvard Business School, in his 1995 article “Disruptive Technologies: Catching the…
Management · Marketing · Quotes
The Rise of Third World Countries
Quote from F. Kotler’s book “Chaotica” A new chapter has opened in global economic history, one in which the United States, and to a lesser extent Europe, will no longer…
Management · Marketing · Quotes
Hypercompetition
Quote from F. Kotler’s book “Chaotica” Hypercompetition occurs when technology or offerings are so new that standards and rules of the game change rapidly, leading to competitive advantages that cannot…
Management · Marketing · Quotes
State stabilization funds
Quote from F. Kotler’s book “Chaotica” A sovereign wealth fund (SWF) is a state-owned investment fund composed of financial assets such as stocks, bonds, real estate, precious metals, or other…
Management · Marketing · Quotes
Environment
Quote from F. Kotler’s book “Chaotica” When the topic of the environment comes up, many business leaders primarily associate it with risks and opportunities. When it comes to risk, businesses…
Management · Marketing · Quotes
Empowering clients
Quote from F. Kotler’s book “Chaotica” In the past, companies dominated the information landscape. They could launch powerful advertising campaigns, create a brand using radio, television, billboards, newspapers, and magazines.…
Management · Marketing · Reckonism
Transparency as added value
Dumplings with meat inside. Imagine five packs of dumplings lined up on a shelf. They all have the same price and similar packaging. The first pack is cardboard. The second…
Rats and squirrels
— What are the differences between squirrels and rats?— Marketing. Part One. Recently a fairly developed acquaintance of mine surprised me by saying that he does not like “blacks,” meaning…
Uncharted Marketing
— Why did God create marketers?— Just so that the meteorologists look a bit more decent in comparison! There is a section of marketing that deals with advertising, positioning, messaging,…
Prize game
When it comes to air travel, we know you have no choice.But thanks for choosing Air Penguin. (c) Madagascar 2, Escape from Africa Why do people board airplanes and fly somewhere?…
Parasitic SEO
There is a company “A.” It has a key business “AA.” For this, it purchases equipment, maintains offices, staff, ISO-9000 certification, and more. The company considers itself the trendiest in…