Category: Marketing — 65
The deal is already closed.
There is often an opinion that there is sales that needs selling, and there is sales that needs marketing. In other words, there are situations where the seller pushes towards…
Wasps and pioneers
When I was a camp counselor, there was a joke among us that everything about being a counselor was great. There were just two things that got in the way:…
Marketing vanity
Yesterday, I was walking down the street. I wasn’t in a hurry when someone approached me for a survey. They said it would take 25 minutes and they would give…
Clever marketing
Quote. Original: http://poxe.ru/interesting/1166344165-xitryj-marketing.html Clever marketing: how well-known brands discovered the true reasons behind consumer purchases through trial and error, and managed to persuade their customers to buy even more. The…
Marketing vs. Sales
Over here, for our entertainment, we are told about “magical marketing techniques,” about “insights” — revelations, that is. We are told that these findings are kept a secret behind seven…
Marketing is not just a marketing department.
Does your company have a marketing department? If not, that’s fine. If you do, don’t think that only those people are responsible for marketing. Accounting is marketing. The marketing department…
Management · Marketing · Quotes · Rework
Mission: Impossible
One can see a vast chasm between when you are ready to fight for something and when it aligns with the company’s mission.written…that you are fighting for something. You know…
Be the master of your bad news.
When something bad happens, someone still needs to talk about it. It will be better for you if you do it. Otherwise, you create a breeding ground for rumors, the…
We’ll catch up and surpass them!
In one of my posts I have already written that copying isn’t worth it — you will always be behind the leader. But is it necessary to try to overtake?…
Who cares what they’re doing?
Ultimately, it’s not worth paying too much attention to your competitors. Why not? Because worrying about the competition can quickly turn into an obsession. What are they doing right now?…
No one likes plastic flowers.
The business world is full of “professionals” who all dress the same and strive to appear perfect. In reality, they are disconnected from reality, dry, and boring. No one can…
The power of the brand
Once, at a very large and prestigious advertising and marketing conference, I struck up a conversation with a well-known figure, the creator of many brands and an employee of a…
Mushroom model
The main question that arises in sales in any market, including the sexual one, is where to find clients. Meanwhile, bookstores are filled with guides offering tips on effectively hunting…
Paint the pipe.
Once, my friend had a problem with organizing her kitchen. She had done a beautiful renovation, pouring her heart into it, but all her dreams of a lovely and perfect…
Sale of the difference
New time We have already deeply entered a post-industrial economy, where a large part of the gross product is generated through the provision of services rather than material production. Moreover,…
Cats in bags
Imagine a marketplace where people are selling cats in bags. One seller has a beautiful, colorful bag with the label “elite Persian cat,” another has a simple canvas bag labeled…
Add yourself.
Why did Samsung, despite making products that were even better than Apple’s, struggle to compete with Steve Jobs until his death, at least in terms of consumer affinity and loyalty?…
To be a monopolist.
A monopoly does not mean that a product can be sold at any price, no matter how high. The price of a product offered by a monopolist must meet only…
Mountain system
Every seller can quickly answer the question of what they are selling. It’s obvious, after all. “I sell pots” or “I sell air conditioners.” You might hear responses like “I…