Author: Роман Петров — 786
Human Resource Management · Sales
Repel
By request. In the previous post I mentioned in passing how pointless it is to propose to a married woman who doesn’t know you. First let me add that there…
Well, about the prices…
It’s really scary when a customer asks, “Okay, how much does it cost?” before you’re sure that the timing is right for that question. The topic hasn’t been fully explored,…
High financial policy, or the point of indifference
(Parkinson’s Laws) Cyril N. Parkinson In high finance, there are two types of people: those who have a lot of money and those who have nothing. A millionaire knows exactly…
Whose money is easier to spend?
Own or someone else’s? This question sometimes takes center stage when comparing B2B and B2C sales. Some argue that spending one’s own money is harder than spending someone else’s, which…
Control or Anarchy
This is a response to a request to share my opinion on CRM systems. When the question arises about what is better — complete control or total anarchy — the…
About trust
One can ponder for a long time about whom to trust and whom not to. I’ve come to realize that sometimes you can trust a passing stranger more than someone…
Leadership · Management · Motivation
“The last ‘Chinese’ warning as a tool for motivation.”
Case 1 Recently, in a familiar company, the sales director announced to some regional directors that if they did not improve their sales performance by May 1, they would be…
Human Resource Management · Motivation
Employee motivation: what can be done for a small budget.
Interview with Roman Petrov. Journal “Labor Law,” 04/2010 — So, Roman, you are on the pages… of my blog You talk a lot about employee motivation. However, does it exist?the…
Learning is light.
You can run promotional campaigns. You can hire salespeople. You can act as a sponsor. However, your competitors are doing the same. How can this help you stand out from…
Delicious with Boris Burda
You’ve probably heard of Boris Burda, Andrei Makarevich, or Yulia Vysotskaya. They are certainly not the best chefs, and there are undoubtedly many good chefs we simply don’t know about…
Press releases are spam.
What do you call an announcement sent to hundreds of strangers in the hope that one of them will take notice? Spam. That’s exactly what press releases are: announcements that…
Management · Marketing · Sales
Entrance and exit
— Ara, why are they trying to break down that door, but no one is going into this one?— Because there is the entrance, and here is the exit. Translation…
We are entertained, and we don’t even think about it.
There’s a video going around on the internet about a chicken that runs like a penguin. The owners claim that it has never You can’t make soup out of her.…
Who is the client and who is the seller?
Clients To sell, you need to understand exactly what you are selling. To understand what you are selling, you need to know who your customer is. For example, we produce…
Management · Motivation · Quotes
Fines and kindergarten
Original article: http://eduardk.livejournal.com/294267.html Original scientific work: Uri Gneezy en Aldo Rustichini, ‘A Fine Is A Price’, Journal of Legal Studies, Vol. 29, Issue 1 (2000). Full text. Abstract The deterrence…
The economic effect of “sticking” in nine experiments
People often consciously choose the worst possible outcome for themselves. They are guided not by rational economic principles or other non-monetary factors, but by what is known in economics as…
About love
What is love? The ancient Greeks had several words to describe “love.” There was eros (romantic or sexual love), agape (selfless love), and ludus (playful love). However, there is a…