Author: Роман Петров — 786
Wasps and pioneers
When I was a camp counselor, there was a joke among us that everything about being a counselor was great. There were just two things that got in the way:…
Marketing vanity
Yesterday, I was walking down the street. I wasn’t in a hurry when someone approached me for a survey. They said it would take 25 minutes and they would give…
Clever marketing
Quote. Original: http://poxe.ru/interesting/1166344165-xitryj-marketing.html Clever marketing: how well-known brands discovered the true reasons behind consumer purchases through trial and error, and managed to persuade their customers to buy even more. The…
Marketing vs. Sales
Over here, for our entertainment, we are told about “magical marketing techniques,” about “insights” — revelations, that is. We are told that these findings are kept a secret behind seven…
Human Resource Management · Sales
Recruiting in Sales
Competent and incompetent sellers Call to architectural office: — Could you please tell me how much it costs to design a three-story house? — I can’t just answer that question…
Human Resource Management · Management · Motivation · Sales
How to properly pay the seller
If you’re asking for serious topics, be prepared for serious answers that can’t be covered in just one post 🙂 When evaluating the compensation of a salesperson, it is important…
Building sales from scratch
Starting conditions: There is a genuine willingness from the owners or shareholders to build a new business, and to ensure its successful operation, sales need to be developed. As mentioned…
Human Resource Management · Sales
Sales training
As we have already noted, the people you hire are like items on a conveyor belt that is constantly moving. We have also mentioned several times that if you only…
The role of a sales manager
To understand what keeps salespeople with you, we need to take a close look at the role of the sales manager. This is the lowest level of management, and in…
Human Resource Management · Sales
Who wants to become a coach?
In my line of work, I have repeatedly been involved in selecting trainers, as well as their training and development. Strangely enough, despite the abundance of business trainers in Ukraine,…
Key advantage in business
Employer advantages When organizing your business, it’s essential to clearly understand what sets you apart from others. Why can’t the people who work for you do the same thing on…
On the managerial multiplier
Epigraph: “…But the cannibal replied – No!” K. Chukovsky, Barmaley. This text will be useful for regional managers to understand the logic of their managers from the central office, who…
陰陽銷售組織
So, we have “three camps” in the organization.1. Accountants and financiers2. Back office3. Sales and related The first group counts the money and distributes it.2. The second one creates a…
To capture the firebird.
If you are developing relationships with independent sellers who see you as a resource rather than whom you see as employees, you should feel a desire to influence the behavior…
No compromises!
I am often asked if I like compromises. I categorically do not.uncompromisinglyI answer — no! At the same time, I know that the “fashionable” and “respected” response should imply that…
Accounts receivable
There is the following problem: Production requires the manufacturing of large batches in order for the cost of goods to be acceptable. Retail is experiencing a shortage of working capital,…
Positive feedback
It seems like your message is incomplete. Could you please provide the full text or quote you would like me to translate?I have an example in front of me of…
Typical picture
In Kyiv, there is the headquarters of a very well-known Ukrainian company that started its operations when five people got together and decided to “start some kind of business.” Each…
Human Resource Management · Leadership · Management
The secret to success
We have a serious paradox here. On one hand, to successfully fulfill your duties, you need to follow procedures and instructions — that’s what they’re for, to optimize processes. On…