Press releases are spam.
What do you call an announcement sent to hundreds of strangers in the hope that one of them will take notice? Spam. That’s exactly what press releases are: announcements that…
Management · Marketing · Sales
Entrance and exit
— Ara, why are they trying to break down that door, but no one is going into this one?— Because there is the entrance, and here is the exit. Translation…
We are entertained, and we don’t even think about it.
There’s a video going around on the internet about a chicken that runs like a penguin. The owners claim that it has never You can’t make soup out of her.…
Who is the client and who is the seller?
Clients To sell, you need to understand exactly what you are selling. To understand what you are selling, you need to know who your customer is. For example, we produce…
Management · Motivation · Quotes
Fines and kindergarten
Original article: http://eduardk.livejournal.com/294267.html Original scientific work: Uri Gneezy en Aldo Rustichini, ‘A Fine Is A Price’, Journal of Legal Studies, Vol. 29, Issue 1 (2000). Full text. Abstract The deterrence…