4 Feb 2025

Management · Sales

Control or Anarchy

This is a response to a request to share my opinion on CRM systems. When the question arises about what is better — complete control or total anarchy — the…

4 Feb 2025

Marketing · Quotes · Rework

About trust

One can ponder for a long time about whom to trust and whom not to. I’ve come to realize that sometimes you can trust a passing stranger more than someone…

4 Feb 2025

Leadership · Management · Motivation

“The last ‘Chinese’ warning as a tool for motivation.”

Case 1 Recently, in a familiar company, the sales director announced to some regional directors that if they did not improve their sales performance by May 1, they would be…

4 Feb 2025

Human Resource Management · Motivation

Employee motivation: what can be done for a small budget.

Interview with Roman Petrov. Journal “Labor Law,” 04/2010 — So, Roman, you are on the pages… of my blog You talk a lot about employee motivation. However, does it exist?the…

4 Feb 2025

Marketing · Quotes · Rework

Learning is light.

You can run promotional campaigns. You can hire salespeople. You can act as a sponsor. However, your competitors are doing the same. How can this help you stand out from…

4 Feb 2025

Marketing

Delicious with Boris Burda

You’ve probably heard of Boris Burda, Andrei Makarevich, or Yulia Vysotskaya. They are certainly not the best chefs, and there are undoubtedly many good chefs we simply don’t know about…