A phrase that “hooks” you.
Once, I was asked to participate in writing a congratulatory message, which one person was supposed to deliver through outdoor advertising, as someone considered “creative.” It’s worth noting right away…
Milk in 900 grams
In supermarkets in Ukraine, a new trick has emerged. Instead of the usual 1 liter of milk, for example, they are packing 900 grams of milk or 875 ml into…
On the Effectiveness of Exhibitions and Conferences
This post is at the request to talk about leads. Exhibitions and conferences are ineffective. The time and money that a company spends on participating in exhibitions and conferences are…
Public nature and sales
Erich Fromm He wrote in his books about what he called the “social character.” Essentially, this refers to a set of values and behavioral norms that are characteristic of society…
Notice me!
Banks are placing ATMs on every corner and doing everything to make these machines noticeable and draw attention. The same goes for payment terminals, by the way. If you want…
The beggars at the church steps.
Let’s imagine a classic example of a perfectly competitive market: the supply is standardized, there are no barriers to entering or exiting the market, demand is stable, and there is…