New marketing
Note that the title of this post is quite clichéd, and that’s exactly what we’ll be discussing. When marketers talk about the life cycle of a product, they begin to…
Cargo cult in loyalty programs
—.Oh, my dear, look at that! What a lovely company Walmart is!— And why is everything fine with them?“Oh, I see they are giving out cards to their customers.”— So…
Share resources.
Imagine that you are selling something that you simply cannot sell or produce in large quantities. This something becomes like gold for you, as you don’t even reach the point…
Human Resource Management · Management · Marketing · Sales
A fish rots from the head down.
When I see that clients in a company are treated in a way that makes them uncomfortable, I immediately understand that this is not just a problem of a specific…
Management · Marketing · Quotes
Technological advancements and the IT revolution
Quote from F. Kotler’s book “Chaotica” Information technology (IT) is one of the key factors shaping the process of globalization. Progress since the early 1990s in computer hardware, software, telecommunications,…
Management · Marketing · Quotes
Revolutionary Technologies and Innovations
Quote from F. Kotler’s book “Chaotica” The term “disruptive technology” was introduced by Clayton M. Christensen, a professor at Harvard Business School, in his 1995 article “Disruptive Technologies: Catching the…